twp logo fadeChanging the culture of how sexual assault is viewed and prevented is more than teaching people what they should not do and say. We want to challenge individuals to consider the why behind their actions.


The ways in which we are told to regard sexual assault often counterbalance other messages we hear in society, creating blurred lines and a confused people. Blame is too often cast on victims because bystanders assume that the actions of one individual led to the other, rather than recognizing that both people are accountable for their ultimate decisions.

Our mission is to remind people of the basics of life. Regardless of an individual’s belief system, we understand it to be an undeniable truth that each and every person has value. This is the truth on which we at the Think Why Project base our mission: to help individuals recognize their own inherent worth and the value of those around them. Only then can an individual begin to truly understand the gravity of sexual assault.


Please note: The mission of the Think Why Project is to change the culture of how sexual assault is both viewed and prevented. We believe accomplishing this requires a change deeper than simply teaching people what they should not do and say. We want to challenge individuals to consider that it is, ultimately, each person’s value as a human being that makes rape such a heinous crime.
RAPE IS WRONG. In no way does this campaign, in any of its capacities, aim to cast blame on the victimWe address the action of rape, challenge people to consider it more deeply, help people to protect themselves, and, in the unfortunate event that it does happen, provide victims with resources.


This project was supported by Grant No. 2010-WR-AX-0055 awarded by the Office on Violence against Women, U.S. Department of Justice. The opinions, findings, conclusions, and recommendations expressed in this publication/program/ exhibition are those of the authors and do not necessarily reflect the views of the department of Justice, Office on Violence against Women.